Does the speed of your site loading matter? – Well the short answer is yes it does and for several very good reasons:
Firstly it could very well cost you money, think about this. Mrs Smith is looking for a Plumber to fix her leak is she going to wait for for your site to load if it takes longer than average? No people are impatient even when it is not an emergency. So what ever you sell or what ever trade or service you supply a visitor that exits your without buying or calling is a missed opportunity.
Secondly and equally as important it could be effecting your ability to rank in the search results. Google wants to give value to it’s users, it wants them to have the very best user experience and that includes getting them to the content they are looking for in the fewest amount of clicks. Sitting waiting for a site to take more time than necessary and perhaps exiting to look elsewhere is not part of that.
Additionally and something very few people think of is that a slow site could be effecting the return on any advertising you are involved, so if you include your website address on any advertising and the load speed is poor you could be leaking potential customers. Equally if you are spending money on Search Engine Optimisation then site speed should have been checked by the SEO consultant involved.
There are a number of tool for checking the speed of your website this is one of our favourites http://tools.pingdom.com/fpt/. If you having any concerns about your website or would like to look into any of our SEO Services please call 01322 329493.